I am a visual thinker and a multimedia designer from Toronto Canada. Designing is my passion. I also love collecting action figures (not the ones kids are supposed to play with).
Download ResumeOne of my favourites. I know enough of it to create the dazzle.
I can read, understand and edit HTML/ CSS code to customize websites
When it comes to creating vector art, this is my tool of choice.
Motion graphics and all things video.
Articulate 360/ Storyline is the tool I use to create learning modules.
It's all about interaction, and I love creative interfaces for it.
I always loved designing. So much that I actually went to school for it.
2010 - 2012
2004 - 2006
2002 - 2003
2000 - 2004
which you can use to change the world.
Completed variety of digital, promotional and E-learning design projects.
A wayfinding design company in Markham, where I worked as a designer and a project manager.
Worked on several design projects including, web, video, branding and ad campaigns.
Compnay based in Toronto, where I worked on storyboarding and motion graphic design projects. Also provided multimedia support during live events.
DV8 Communication Junior Art Director 2010-2011
A marketing firm based in Toronto, where I designed and managed art design assets for client’s media campaigns and websites.
Avenview Inc. Creative Design Consultant 2009-2012
An Electronics company, where I developed and implemented E-brand solutions including corporate logo and print materials for Expo shows and marketing campaigns.
Globewyze Inc. Manager E-branding 2009-2009
An IT company, where I designed corporate and e-commerce website and remained actively involved in business development.
C.K. Worldwide Inc. Graphics Designer 2006-2009
A Deign firm based in Lahore, where I created web, e-commerce/print graphic designs for potential clients.
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Krispy's ChickenBranding
Project DescriptionA local fried chicken restaurant in search of a fresh new look. I designed a new brand image for them which they loved.
01. Logo DesignI created and merged symbols of chicken and flame combining them with red color to show heat and spice, which are prominent in food the restaurant serves.
02. Package DesignI used white as the base color for the package to make red color of the logo pop and give a clean and open feel.
03. Uniform / MerchandiseI created concepts for merchandise and instore uniforms.
Website coming soon! Website -
Linitek IncBranding / Web
Project DescriptionA company based in Calgary that provides linen washing services to hotels. I provided branding solutions to them and also created their corporate website.
01. Corporate KitThe triangle being the native symbol of water was used as the base for the logo. Inspired by shape of a bed(that needs clean linen) in a hotel room, I used an "L" like symbol as second element in the design. I chose blue as the base color that is also the color of water. I also created the complete corporate kit for the client.
02. Web designUsing a minimalistic mood, I designed and developed the website for the client. The website features a completely flexible and liquid design that transforms based on screen size.
03. Marketing materialsDesigned the marketing materials for the client. Also designed an invitation send-out piece for the business. I decided to use vintage patterns for the invite to put focus on the traditional value of an invitation.
Visit the client's website www.linitek.com -
Hunt a SaleApp Branding
Project DescriptionAn exciting new App that lets you share discounts and sales with your friends. Ofcourse, every amazing app needs a designer to give it a persona and interface, and that is where I stepped in. Haven't left ever since.
01. BrandingDesigned the logo and color pallet for the app.
02. IconographyOne of the most important deliverables for this app design project was to create a series of icons that would work accross different devices.
03. Corporate KitDesigned business cards, marketing giveaways...the works.
Visit the Website Hunt A Sale -
Tandoori OvenBranding / Web / Graphics
Project DescriptionA company that has recently emerged as a leading specialist of marinated meats and pre-cooked foods. The company wanted a brand look which resonated trust and quality.
I was given the challenge of naming the product as well as designing the look. The project along with it's challenges was certainly an exciting one.
01. BrandingMy client wanted the brand to appeal to house holds and be true to it's Indian/Pakistani roots. The color and design elements were picked and created keeping that in mind.
02. MarketingI designed a series of designs and marketing material including magazine ads and Expo Show graphics and leave-behinds.
03. Package DesignI provided my client with package design for their entire product line which is now sold in major stores all over Ontario.
Visit the website. www.tandoorioven.ca -
AvenviewBrnding / Design
Project DescriptionAn electronic audio /video hardware manufacturing and distribution company, needed an identity design which would be relevant to their industry and at the same time would stand-out above the rest.
01. BrandingIt started off with a new corporate logo for the company followed by a detailed Brand Guideline document and website.
02. Print DesignsOnce a brand guideline was developed, a series of marketing materials was designed that included brochures, cards, expo booth layouts and catalogs.
03. Infographics and Catalog designSince the company manufactured tangible products, there was a need to design technical infographics and catalogs for products, which I designed as well.
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Oneworld FoodsBranding
Project DescriptionOne World Foods is now a parent brand for several product lines. The core idea was to show union of different ethnic groups through flavor. I designed a logo inspired by a flower with different petals coming together to form One.
01. BrandingMy client needed a strong brand image which I designed using multiple colors to show union, diversity and coming together of different ethnic groups.
02. MarketingI designed a series of marketing materials that included trade show banners, product sheets and fliers.
03. Package designI provided my client with package design for their entire product line which is now being sold in major stores.
Visit the website Website -
Riot ActsDesign
Project DescriptionA rock band from Toronto was looking for crest-style logo for their symbol. I designed a logo which is now proudly featured on their merchendise and equipment.
01. Logo DesignBand was looking for a strong symbol. I designed a crest-styled logo that represents attributes of defiance and strength which are present in their music.
02. Merchandise DesignI designed merchandise for the band, which includes t-shirts, hoodies etc.
03. Album ArtworkI also designed several concepts for the band's album cover and artwork.
Website Coming Soon -
Pearl WavesBranding / Web design
Project DescriptionDesigned the brand for Pearlwaves, an accessories and jewelry design company. With expertise in stone and hand-made jewelry, Pearlwaves provides a unique mix of products for women and men.
01. BrandingDesigned the logo that represents formation of 3 different shapes of stones used in making jewelry and accessories. The circle in the middle represents the pearl.
02. DesignDesigned series of web ad banners to display different products.
03. Web DesignDesigned the web (e-commerce) concept for the client.
Website coming soon -
Guilt Free GoodnessBranding
Project DescriptionA client that makes gluten free and healthy foods was in search of a brand solution which would appear trustworthy and contemporary. I created a brand mark for them which received a good response from their clients
01. Logo DesignI designed a logo that is contemporary but also has a rustic feel. A clean design with stacked look.
02. Package LebelsSimplicity being the key, I advised my client to use "recycled look" paper bags and jars for packaging. I designed a round label to work with all kinds of packages.
03. Web DesignComing soon...
Website coming soon! Website -
CAREASCENDBrnding / UX / APP
Careascend ProjectA compnay that developed an idea for a mobile/web app for medical industry was looking for a brand and wanted to be perceived as trustworthy, friendly and most of all growth oriented.
I took the project and delivered everything from brand identity to web/ app user interface design and marketing materials.
01. BrandingI created a brand mark inspired from a budding flower that represented natural organic growth and freshness.
02. IconsI designed a series of icons and symbols that were used in mobile and web versions of the app.
03. App UXI designed the complete UI for the mobile app using state of the art prototyping tools.
Visit the website. www.careascend.com -
DigiBioBranding / UX / APP
DigiBio ProjectAn App developer/ tech company had an exciting app idea that would go on to win awards in medicare industry and get recognition for cutting edge visuals and brand image which I am proud to have designed.
01. BrandingI designed a unique brand identity for the client based on the idea and function of the app.
02. App GUII designed an engaging GUI for the mobile app that icluded floating text fields with shadow effects and attractive background texures and colors.
03. Web DesignClient needed an equally striking and dynamic website for the app. I went to my drawinboard and came up with a web design that matched and complimented the brand.
Visit the website. www.digibiomarkers.com -
RingOfficeBranding
Project RingOfficeA telecom service provider got in touch with me looking for Strong and effective re-branding service.
01. Logo DesignI designed a logo that used "chat bubble" imagery to communicate company's core service.
02. Brand GuideI designed a detailed brand guide for RingOffice which they currently use as "bible" on daily basis to help with their marketing initiatives.
03. Presentation TemplatesTo help the client with their sales pitch and other meetings, I designed an interactive presentation template which required minimum training and is now being used by them on daily basis.
Visit the website! Visit Ringoffice